It's going off a "fact" type scenario that tells the prospect that many users of our marketing system are making a killing online, and that obviously they are not, otherwise they would not be searching for an opportunity. Then of course a short and sweet description on how this marketing system is helping our team members convert those leads into customers.
Also, we are giving away some bonus software at the form level, to get those people to just check out the opportunity and hopefully push them to an opportunity call that will let them make a decision on whether or not this is a good home business solution for them.
I have been making up to 50% conversion on traffic using this series of pages. Feel free to use the same techniques, but know that I buy all images from royalty-free and rights manages websites, so do not use the layout you see or you may get in trouble without a license to use them. Plus it's just dirty pool to steal other's layouts without permission :)
Now get to marketing! ~Eric
